2020 was unforgiving but it did teach us a very important message- Live Sustainably.
Sustainable fashion is in vogue these days. With millennials becoming more conscious about the clothes they wear, sustainable fashion is here to set the trend in 2021. Fashion and shopping is no doubt inevitable but luckily, consumers have started weighing their decisions against how much environmental impact it might have. You too can contribute positively towards sustainability through responsible consumption and the good news is that it will definitely elevate your personal style. Wanna know how? Just follow these 3 trends:
1.Reduce, Reuse, Recycle
You might have come across the term ‘Sustainable Capsule Wardrobe’ that’s doing the rounds in almost all social media platforms? Well, you just need to adopt these 3 simple steps.
- Reduce: Cut down on the material waste hidden in your closet. If you haven’t worn it for a year, chances are you never will. The best thing to do is to donate it rather than throwing it away. There are chances that your used clothing may find it way to the local thrift store rather than the already overflowing landfills causing textile pollution.
- Reuse: No fashion is old. Ever heard of the term Vintage Fashion? So play around with what you have. Mix and match to get that out-of-the-box look. After all, every odd is a style.
- Recycle: Give that old black midi dress a sexy trim and voila! You now have a picture-perfect LBD and an amazingly recycled dress. You can even look for brands that believe in creating fashion through recycled products. For instance, at EcoLook, we have launched a collection of scarves made from raw cotton yarn discarded by garment industries.
2. Avoid Fast Fashion
Fast fashion is the opposite of sustainable fashion. In order to stay in popular style, some brands launch new designs in quick succession and this practice is rarely ethical. Finding natural raw materials for fabric is difficult at such a fast pace and hence, the products tend to be chemically made from plastic or man-made non-biodegradable substances that add to textile waste.
3. Read The Tag
Do you know how the dresses you are trying on are made? Is it Handmade or factory made? Is the fabric synthetic or natural? Finding answers to these questions can easily help you make a choice whether to buy the dress or not. For instance, a dress made of linen not only looks fashionable but is also durable and biodegradable. Trick is to check for clothes made from sustainable and natural fibres like organic hemp, organic linen, ethically sourced leather, etc.
So there you have it.
These 3 trends are here to not just normalise ethical decision-making but to make our planet a healthier place to live. Since brands produce clothes as per popular demand, don’t you think we should decide what’s best for us and our planet?